My Story

Hi, I’m Jon Wine– Sommelier & Wine educator (Wine Superhero at night) that has a passion for bringing people together through the power wine.

That's why I founded "Jon Wine –  The Wine Lifestyle"  A brand that promotes a fun and exciting way to enjoy wine, express ourselves and learn, WITHOUT THE SNOTTY ATTITUDE that has plagued the wine world!

You can usually find me tasting wines, roaming vineyards, and teaching - That is, obviously when I’m not serving great wines to awesome people in this world, or answering all kinds of wine questions, like “Hey Jon, why is Chianti different than Brunello?”; “Do I have to drink red with steak, and white with fish?”; “What should I drink with fried chicken?” – Champagne! By the way

It's a FACT that for people like you and I, the delightful grape juice, tops the source of our happiness - It is a Lifestyle!

Right? ……Right.

Great! You're not bored yet. Give me ten more seconds, and keep reading so I can actually tell you how all this started!   

(I promise to keep it right to the point)


 The Genesis – How It All Started

One day, before going to a local wine festival with a friend, he asked if I had any wine-related apparel that he could borrow. I scratched my head for a second and went looking through my closet, but to my surprise, I had nothing fun and stylish that we could wear.

I said to myself, "HOW CAN THIS BE?"

When we came back from the event, I started searching online, but all I found was "TACKY" message apparel... stuff that wine people don't really wear!

Then it hit me!...What if I created a brand of quality apparel that really expressed our passion for wine in a modern, and minimalist way?

Fully inspired, I went to work immediately with a goal: Creating a product that WINE LOVERS (Not Snobs!) would be happy wearing anywhere.

You see, this is not “just another brand” this is what I call “keeping up with your wine.” My apparel and accessories are designed, and made with love, and passion but most importantly: Always thinking about you. From the bottom of my heart, I truly hope you enjoy them as much as I enjoy designing them for you!

(By the way - I always welcome any feedback and suggestions)

Live your Wine Lifestyle!